Content or Design- Which Will Come First

Content vs design

This is one of the most prevalent questions confronted while developing a website. Whether you are a tech-professional, proficient in programming, coding or web designing, or you are a newbie entrepreneur appointing a web development agency to create the official website for your business, the dilemma of deciding priorities of the development process is common for all.

This is an age-old controversy which is more like “what comes first, chicken or egg” thing, and individuals keep on fighting over it most of the time, but the actual scenario is, a design without a proper content can only prettify but cannot add much value to the website.

Although, there are lots of choices in designing nowadays – from smooth java, fancy animations, parallax scrolling, customized fonts to imbedded flash plug-ins, but the appropriate use of the white space makes the whole thing appear lot more meaningful and intense, which can definitely create the “wow-factor” for your website.

Undoubtedly design attracts the viewers but content keeps them glued to the site. Relevant content creates a nifty design. And though a good design fascinates people, a nifty design sells.

Here’s why you should focus on content first and then on design:

  1. Create Consistency:

You can design your typographic hierarchy, one of the most significant aspect used to communicate content effectively. This will create more consistency and will allow your viewers to effortlessly find whatever they are searching and navigate through the content.


  1. Design Can Be Costly:

Starting off with designing without any content, can be expensive for you. This is because although the design might be striking and creative, but it will not cater to your content or might not be appropriate for the target viewers, therefore, it may not be cost-effective. What if your content is more and that in fact leaves little space for huge designs which might be actually distractions? On the other hand, what if the design is minimal and your content is also much less? Thus, a proper balance can only be created when you have a content, design can be created accordingly.

  1. Create a Functional Hierarchy:

When the content you have or you need is known, it becomes easier to create a logical information architecture for your overall sitemap.

functional hierarchy

  1. Use Design to Enhance the Content:

If you know the content, you can apply appropriate designs which will help to optimize your content to attract viewers. For example, if you know that the blogs of your customers will have lots of quotations, you can incorporate pertinent designs to focus on them and display in forms of callouts and block-quotes.

  1. Putting Content According to Templates Can Be Chaotic:

With several designing software’s, designers prefer to select a pattern or a template first and then asking the writers to continue their work accordingly. This can put content writers in jeopardy as they have to create content following a pattern according to the templates and thereby compromising with the quality of content, which can affect the quality of the website too.

content in design

  1. A Messed-up Result

Without content, both the design team and the content team will not have any clue on how to create the best design and also how to write the content to fit the design. This confusion results in a messy output. It’s always best to start with the content since more appealing designs can be easily formed based on these contents.

Content navigates, it outlines, and it provides some footing as well. But, alliance is crucial for excellence in the process of website creation, the team of designer and the writer, together can create amazing websites.

Therefore, if you have an eye for a great looking website which keeps the viewers glued to it, don’t forget to choose the content first so that it fits well into the design.

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